To show your visitors that your business is active and that your website is not a forgotten medium it is a great option to start a blog. Tell about your expertise and write something on regularly basis. Share the blog on social media and you’ll have more visitors than without your blog. Don’t see this is as a side activity that you’ll do when your agenda is not completely full, but make time to keep that blog up to date. The blog is also a great way to tell your audience what you’ve been up to and to learn them more about your business. This will bring you closer to your visitors.