Lidl Supermarket // Restyling Concept

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There ain’t no doubt LIDL is my all time favourite supermarket.
Prices are good, food is great, staff is lovely and you have always a beautiful and big car parking. Also, they have some amazing butter croissants.

As I discovered, this supermarket chain was founded back in 1930 in Germany, and kept expanding until today with more than 10.000 stores across the world.

Nowadays, I think its logo needs a bit of a restyling: too much sharp edges, BIG & BOLD typography, old blue and dull yellow makes it unfit to the modern visual world, and the image the chain wants to show.

At least the image I believe the firm needs to show: fresh, modern, easy, familiar and affordable. And obviously, let’s not forget about red, yellow and blue.

So I made this project.
I hope you’ll enjoy it.

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by Pasquale Laudando

  • #AECAE2
  • #729BC1
  • #448C9C
  • #24343F
  • #899FB6
  • #ACA14B
  • #58514F
  • #DCE3EC
  • #999895
  • #777E85
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by Pasquale Laudando

  • #9D4731
  • #5CACDC
  • #121216
  • #052668
  • #CA9A82
  • #D5D9E2
  • #DABB2C
  • #F2B790
  • #136BB1
  • #7F93A5
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by Pasquale Laudando

  • #627454
  • #101218
  • #526288
  • #A3B2AC
  • #8D7876
  • #212C47
  • #6687B2
  • #E9D42D
  • #E22317
  • #E8E0CB
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by Pasquale Laudando

  • #A2AC5A
  • #C1A986
  • #ECAC13
  • #A34C32
  • #FAD644
  • #C7D1DA
  • #4B3722
  • #1161A2
  • #71B6D6
  • #D08822
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by Pasquale Laudando

  • #847A66
  • #4BAFBE
  • #627261
  • #D9A539
  • #405C6E
  • #D8C6B5
  • #2084B6
  • #5C5344
  • #D64C31
  • #1C251B
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by Pasquale Laudando

  • #839C74
  • #5F6081
  • #0974B8
  • #7C4464
  • #E01218
  • #448494
  • #843C60
  • #94A46C
  • #FBD23C
  • #045CA9
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by Pasquale Laudando

  • #F8D92B
  • #0567B8
  • #0A62A6
  • #526E6E
  • #E70B16
  • #80C4F6
  • #093778
  • #C2E1FB
  • #2CA4F4
  • #93D4FB
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by Pasquale Laudando

  • #E9D043
  • #F8F7F7
  • #141313
  • #7FA4A9
  • #7E504F
  • #083458
  • #40BCE0
  • #F6CBAD
  • #C598B8
  • #0C66AE
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by Pasquale Laudando

  • #FBFBFB
  • #F9DF3F
  • #FCEF9F
  • #74B4DC
  • #070404
  • #0C6DB2
  • #E4111F
  • #F29299
  • #A1B4C2
  • #CCD1D5

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